Akero Founder’s Background

Kim sy, Know About Her

Kim Sy was born in Huong Son, Ha Tinh, and from a young age, she displayed her creative talents. Even through simple drawings, the expressions in colors, lines, and shapes produced by Sy always caught attention and surprised with their finesse and rich imagination. Kim Sy had a dream to create beautiful toys, not only for herself but also for her friends.

As time passed, Kim Sy graduated from the college she attended and realized her dream by establishing a small business specializing in designing and making smart toys and innovative school supplies for children. Although initially challenging, she adapted to the environment in Ho Chi Minh City, where she studied and lived, which provided her with motivation. With the creation of new and unique designs that stimulate children's creativity, her products became increasingly recognized. From there, Kim Sy began to gain recognition until she coincidentally met the famous fashion designer Thuan Nguyen, who then saw the potential in Kim Sy's designs.

Later, Kim Sy realized that fashion design was her passion since childhood. However, the opportunity came, and she founded Your Style Group Company (YSG) in late 2016. Then in 2019, she was crowned as Miss International Fashion in Malaysia, reflecting her beauty and charismatic personality as a talented and colorful businesswoman.
After a long business journey in Malaysia, Kim Sy completed the procedures to launch a new project called AKERO VIETNAM in 2024. Returning to her homeland, Vietnam, she busily completed the "Lady & Luxury - Spring 2024" collection for YSG, delivered right on time for the public during the New Year. Kim Sy also actively participates in social activities in her hometown, helping and motivating students to pursue their dreams.

In addition to her social activities, Kim Sy strives to develop the YSG ecosystem, including YSG Design (including top-class fashion brands for women), YSG Man (men's office fashion brand), YSG Consultant (style consultation services for men and women), YSG Academy (entrepreneurial style training academy), and ongoing projects. With its strength, YSG continues to create highlights with designs that express everyone's personality, and in 2022, YSG was selected as one of the Top 10 pioneers in the fashion and accessories industry.



Kim's Achievements

Here are some awards successfully achieved by Kim Sy:

  • Miss Fashion World 2019 Malaysia
  • Global Ambassador of Akero
  • Founder of Akero Vietnam
  • Founder and CEO of YSG Design

Kim’s Vision and Value

Kim Sy has a vision to bring Vietnamese entrepreneurial fashion to the world, as well as support Women Startup (WSUN) in Vietnam by helping women start businesses to become more confident, beautiful, and have their own style. She also believes that the perfect woman not only possesses intelligence and courage but also beauty on the outside and contributes to it.

Kim's Contributions to the Community or Industry

Kim Sy has contributed to the world of design and health with the following contributions throughout her life:

Kim's Contributions to the Community or Industry img
  • Establishing small businesses such as making smart toys for children.
  • Building YSG Company in 2016.
    Participating in the International Fashion Contest in Malaysia in 2019.
  • Becoming a brand ambassador for Akero.
  • Supporting Women Startup (WSUN) in Vietnam.
  • Participating in social activities in Vietnam, including organizing ao dai contests in Ha Tinh Province.
  • In 2022, YSG was selected as Top 10 pioneers in the fashion and accessories industry.

Personal Message from Akero Founder

Personal Message from Akero Founder

Kim Sy asserts her desire to bring Vietnamese entrepreneurial fashion to the global stage. To achieve this vision, I have prioritized the development of a strong mindset, driven by tireless dedication, boundless creativity, and pride as core values. All of these form the foundation for YSG to embark on a journey towards success, not only in the domestic market but also at the international level.